UPDATE: 05/03/2012-- My mother-in-law called the Frisco store and they are only giving her the $50 discount not the $150 they should have refunded to her. I guess the only consolation is that with more than 500 unique visitors to this post, David's Bridal will lose more than they gained by being deceitful. I encourage all brides to go elsewhere for their wedding attire. Bait and switch is fraud.
WELCOME TO MY BLOG...IF YOU ARE HERE TO POST ABOUT YOUR EXPERIENCE WITH DAVID'S BRIDAL, PLEASE POST BELOW IN THE COMMENTS. THE E-MAIL ADDRESS FOR DAVID'S BRIDAL CARES IS DBCares@dbi.com. I HOPE THEY ARE ABLE TO HELP YOU. WE DO NOT HAVE RESOLUTION AT THIS TIME.
UPDATE: 4/26/2012 8 a.m.--I just received an email from the better business bureau. David's Bridal has 22 days to respond to our complaint.
12 p.m. on 4/25/2012 UPDATE--I have written a letter to Fox 4's Saul Garza who produces the "What's Bugging You" feature each week. We still have not resolution at this time.
2:07 P.M. ON 4/24/2012 UPDATE--WE HAVEN'T HEARD A PEEP OUT OF DAVID'S BRIDAL TODAY.
UPDATE TO THE TWO PREVIOUS UPDATES AT THE BOTTOM OF THIS POST: 4:50 p.m. 4/23/2012--After speaking with Alicia and finding out the store's management had spent the afternoon blowing up her cell phone while she was at work and leaving distressing voice mails, I thought all would be resolved. However, it is not. David's Bridal corporate customer care only offered a $50 discount...that is NOT a dress for $50. Here is what I just sent to the DBCares@dbi.com as well as posted on their Facebook: I have just completed an update telephone call from Alicia about your conversation earlier. She reported on what you spoke about, and I wanted to let you know that this campaign will not be satisfied by a $50 reduction on the $179 dress. If Davids Bridal wants me to post a positive update, then Davids Bridal will refund all but $50+ the appropriate tax to my mother-in-law, as promised by Barbara the sales associate while we were in the Frisco, TX Davids Bridal. Bait and Switch, to give Davids Bridal the correct definition, is a form of fraud, most commonly used in retail sales but also applicable to other contexts. First, customers are "baited" by advertising for a product or service at a low price; second, the customers discover that the advertised good is not available and are "switched" to a costlier product. When my mother-in-law calls to have her payment adjusted, I suggest you adjust to the cost of the dress that Barbara told us on Sunday $50 plus tax ONLY.
Dear David's Bridal Customer Service,
I have just returned home from helping my sister-in-law purchase her wedding dress, an event that is traditionally full of dreams and whimsy. However, I am literally shaking with rage at the way she was neglected and mishandled by your company's sales force at the David's Bridal in Frisco, Texas (Store number 0045 at 121 and Preston Road).
Alicia made an appointment for today at 2 p.m. to try on wedding dresses. She, the bridesmaids and the mothers all arrived on time for the appointment full of excitement and joy at this special time. We were told that our sales person Barbara was "just finishing up with a previous appointment" and would we mind waiting five minutes. After 20 minutes of waiting aimlessly, I went in search of the one gown that my sister-in-law had deemed as the one she wanted. I found it and found her size. I escorted her back to her dressing room that was labeled with her name and wedding date. I found a passing sales associate who was more than happy to find the appropriate under garment to try on with the dress (I wish I had caught her name as she was the only person in this shop who was helpful in any way).
Only after we had Alicia in her dress did Barbara "swing by" to see how we were doing. Because the dress of Alicia's desire was not the correct size, Barbara asked a few questions to see if there was another dress she could find that might fit a little better. After trying on this dress, Alicia knew that her first choice was what she wanted for her special day.
Barbara was on her second "circle by" (Barbara kept using the terms "swing by" and "circle through" throughout our entire appointment, never making Alicia a priority or focusing on her appointment time) when we told her that BR1016 was the dress we wanted to order. Barbara scurried off to place the order and "circled by" four more times giving us the excuses of overrides and not having enough time to order the dress before the Oct. 27, 2012 (six months) wedding date. Finally, Barbara came to me and my mother-in-law to tell us the bad news of the wedding dress being discontinued in size 16W. She told us the "good news" was that the sample dress Alicia tried on, a 16, could be let out the small amount needed for it to fit perfectly and that the dress would only cost $50. For that deal we all agreed it could be altered to perfection. Barbara even said, "Don't use our [David's Bridal] alterations because they are a rip off."
My mother and sister-in-law went to check out with her dream dress in hand. They waited in line for 20 minutes only to find out that the dress was not going to be $50, as Barbara had said, but rather $193.77. I was standing off to the side and did not hear this or it would never have gotten this far to me writing a letter in complete and utter disgust at such a blatant bait and switch con perpetrated by your sales force. We were standing outside on the sidewalk and Alicia seemed distraught and my mother-in-law was explaining that the 16W that we wanted to order was discontinued but because the sample dress that we purchased was a 16 (not 16W) that it was full price.
I returned into the store with the dress and the receipt and told the manager Soraya and Barbara that this was a shady practice and that they were going to honor the promised price of $50. They told me that because my mother-in-law and sister-in-law had gone ahead and purchased the dress that they would not refund the difference. I was so angry at this that I called Barbara a liar and I raised my voice. For that I am sorry for embarrassing my family. However, Alicia and Kathy are extremely shy women who would never make waves in a situation like this even if they felt that they were mistreated and conned. I however, am not that kind of woman. I do not stand for mistreatment of anyone!
I am writing to request that the corporate office of David's Bridal please refund the difference of the price my mother-in-law paid from what she should have been charged with tax on $50.
Maid of Honor
UPDATE: 4/23/2012 @ 9 a.m. I would have figured with my posts on Twitter and Facebook and an overwhelming of reponse to my posts, that David's Bridal would have jumped on correcting this situation. No response at this time, but it is Monday Morning! I wasn't surprised to see all of the shared horror stories that came pouring in...
On My sister-in-law's Facebook, Erika wrote, "i went to the one in lewisville for my bridesmaid dresses and they were really rude.. so i went elsewhere..."
Gina also shared on Alicia's facebook, "We use to partner with them when I worked for a tux shop, both brands were awful."
On My Facebook, Philicia responded, "15 years ago, we ordered the brides maids dresses for my wedding from [David's Bridal]. We were told they would arrive in plenty of time for the wedding & for any alterations if necessary. A couple of them came in a couple of days before the big day. The night before my wedding we were doing alterations on the dresses. Thank goodness for my grandmother & her sewing skills! Stressful time that could have been avoided."
Also from Facebook, Krissy wrote, "I could have warned you to stay away! I got a beautiful dress on the $99 sale, but it needed alterations. When we went back, the hemline was CROOKED, the bustline was uneven, seams were showing, the train was ruined...and they said there was no way to change it. Then, they offered to refund the dress cost, but said the alterations charges were NONREFUNDABLE!!!! Awful! [David's Bridal] ruined my wedding dress and acted like it was no big deal."
From my friend's Facebook where she shared my link, Kacie wrote, "I wish I had known this before my wedding. :-/. I didn't have any problem with [David's Bridal] for my wedding but they were horrible when I was a bridesmaid at my brother's wedding."
UPDATING THE UPDATE! 9:49 A.M. I received a text that a Tweet had been received from "@DB_Cares: @jaimeechunter So sorry that you were disappointed with your visit. We'll be reaching out to Alicia to address her experience."
MORE UPDATING TO THE UPDATING OF THE UPDATE: 10:26 a.m. I received the following Facebook message from David's Bridal "David's Bridal Hi Jaimee, we're so sorry to hear that you were disappointed with your sister-in-law's recent appointment in our Frisco, TX location. A representative from our Corporate Customer Service team will be reaching out to Alicia today to address her concerns. We look forward to connecting with her and thank you for bringing her concerns to our attention.")